Customer experience and innovation

The identification, analysis and development of existing and future markets, business areas, products and services are among the key success factors of every company. The customer experience needs to be systematically geared towards customer needs at every digital and physical touch point. ProAct – founded in 1999 by business administration and marketing experts – has many years of experience in classic and agile market and business area development.

Inspire clients and remain competitive

Putting yourself in the shoes of your clients, analysing customer behaviour on the basis of sound data and implementing inspirational customer experiences in a timely manner – these are the core skills of a company in the digital age. Where do you stand with your business models, products and services relative to your competitors? Which process optimisations and operational innovations offer potential for improved efficiency?

With our wide-ranging methodological expertise in the fields of lean innovation, design thinking and customer experience management, we display great commitment in helping you with your development work. Internal resistance and silo thinking are often restricting factors that need to be resolved. We help you in thinking outside the box and in securing and improving your competitiveness with innovative capacity.

ProAct services:

  • Client and target group analysis and development of personas
  • Customer experience management, customer journey and touch point analyses
  • Innovation management according to classic and agile methods (e.g. design thinking, lean innovation)
  • Omni-channel marketing and sales channel development
  • Brand development and brand management 
  • Market research, mystery shopping, mystery calling
  • Market studies, customer surveys and questionnaires (online, via mobile and by telephone)

«ProAct helps us in efficiently advancing innovations, invariably adopting an entrepreneurial perspective in the process. Whether as a sparring partner or a highly effective project manager in our initiatives, ProAct also offers the perfect method set for SMEs.»

Markus Buser, CEO, Callpoint

We inspire our clients

Wasserwerkgasse 27
CH-3011 Bern

+41 31 313 07 07

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