Market development

The identification, analysis, and development of existing and future markets, business segments, products, or services is one of the most critical factors for the success of any business. The needs of the various target groups must be identified in order to create real customer experiences by using targeted market development strategies and tools. ProAct — founded in 1999 by qualified business administration and marketing experts — possesses decades of experience in agile market and business development.

  • Strategic marketing
  • Brand development and brand management
  • Corporate communications, marketing communications, and project communications
  • Product management and development
  • Multichannel marketing
  • Digital marketing
  • Market studies, customer surveys
  • Analyses of brand recognition, satisfaction, and offers
  • Online, mobile, and telephone surveys (CATI)
  • Descriptive, causal, and conjoint analysis including significance
  • Sales organization and sales channel development
  • Mobile market research with Upinion