Strategy development process on behalf of the Citizens’ Commune of Thun

On behalf of the Citizens’ Commune of Thun, ProAct is taking the lead in the development of a progressive and comprehensive corporate strategy and is responsible for the analysis of the market and circumstances as well as the validation of service offers. ProAct is the right partner for support in this ground-breaking process thanks to its proven methodological system and its experience in healthcare.


The Citizens’ Commune of Thun in Steffisburg is a flagship co-living project with multiple generations in one community. The completion of the construction project called “New Citizen Home and Senior Citizen Flats and the Renovation of the Schüür Restaurant” in 2018 was a major milestone on the way to achieving this flagship project.

The Citizens’ Commune of Thun, as owner and operator of the citizen home with multiple residential groups, senior citizen flats and the Schüür restaurant, is faced with an increasingly challenging and competitive market environment.

To react proactively to current market tendencies and future developments, a comprehensive and forward-looking corporate strategy will be developed and the offers and services checked.

Our task

A substantive analysis of the current market situation along with an assessment of trends and developments is prepared in close collaboration and exchange with the management and representatives of the citizen advisory board. An assessment of the current situation is used to develop the overarching corporate strategy and fields of action, including immediate measures.

Key elements of the solution

  • Strategy development process according to the three development steps of “assessment of current situation”, “strategy development” and “acceptance”
  • Assessment of the current market situation and future challenges, including execution of strategic analyses and identification of challenges
  • Definition of the strategic pillars and review of strategic success factors, competitive advantages and corporate goals
  • Validation of positioning, strategic focus and target groups as well as initiation of a systematic customer journey
  • Determination of strategic focus with focal points program and fields of action

Roles of ProAct

  • Strategic partner for developing corporate strategy
  • Project leader, coordinator and timekeeper for the development process, in compliance with tight deadline requirements
  • Facilitator and supporter of workshops and meetings

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